Summer school is in session! Here is your chance to improve your knowledge of US distribution with this weekly series running from July 15th to August 26th.
Developed by an Export Committee working group, this series is the first installment of ACP’s new Discovery Series, professional development seminars programmed by ACP committees in response to member priorities. The seven-part US distribution series is intended to be an introduction for those who have a basic understanding of export distribution, or as a refresher for those who are more experienced. We will be addressing timelines, inventory management, advice for working with US sales reps and so much more. Sessions will take place on Zoom and will include time for Q&A and discussion.
Thanks to the support of Canadian Heritage through the Canada Book Fund, there is no cost to ACP members to participate in these sessions, and no limit to how many employees can register. We do ask that all participants register individually; please feel free to share with your colleagues.
We encourage registrants to attend all sessions for the value of content, live discussions with your peers, and to build on knowledge shared in each session, but will offer recordings for those unable to attend all seven.
|Date||Session Title||Session Lead(s)||Content|
|July 15/21 at 1:00pm – 2:00pm EDT||101. Distribution
|Margaret Bryant, Orca Book Publishers||A basic introduction to export distribution.|
|July 22/21 at 1:00pm – 2:00pm EDT||201. Timelines
|Jen Gauthier, Greystone||A look at the ever-changing realities of U.S. timelines including their effects on metadata and covers, ARCs, marketing plans, release schedules, etc.|
|July 29/21 at 1:00pm – 2:00pm EDT||202. Designing Your Export Distribution Network||Leigh Nash, Invisible Press||A look at U.S. options and their international components versus overseas options.|
|August 5/21 at 1:00pm – 2:00pm EDT||301. U.S. Managing Inventory
|Matt Williams, House of Anansi/Groundwood
Karen Brochu, Owlkids Books
|Examining warehouses and stock, printing consideration, and mailing options.
|August 12/21 at 1:00pm – 2:00pm EDT||302. Working with U.S. Sales Reps
|Alana Wilcox, Coach House Books
Emily Cook, Cursor Literary
|An overview of marketing with US sales reps in mind, sales events and discussing sales gap analysis.|
|August 19/21 at 1:00pm – 2:00pm EDT||303. Distributing Digital Books
|Anita Ragunathan, ECW Press
Jessica Albert, ECW Press
|Examining options for digital distribution including topics such as timelines, additional metadata, merchandising, sales gap analysis, market segmentation.
|August 26/21 at 1:00pm – 2:00pm EDT||304. Marketing for the U.S.
|TBD||A discussion on developing and executing a marketing strategy for the US market.|
Detailed information on the program curriculum, the final line-up of speakers, and information on how to join the sessions will be provided by early July along with your confirmation of registration.
If you have questions about the program, feel free to contact Madeline McCaffrey, Program Manager ([email protected]).
ACP is organizing virtual professional development sessions specific for ACP member firms for
Tuesday, September 14 & Wednesday, September 15, 2021 at approximately 12:00 – 3:00 pm EDT daily.
More details and registration will be shared later this summer.