All publicists know that the first step to obtaining good publicity is your media list. Knowing where to mail review copies and having the full contact information for follow-up calls and letters is vitally important. Many publishers have a publicity department that will handle this while the book is on the front list. However, once the next season is published, or you have published the book on your own, the job of getting publicity exposure for the book falls to the authors themselves.
Once you have your contacts in order, you will have to start writing press releases and dealing with the media. This is a very different process than that of writing a book. For authors who would rather not do it all on their own, we suggest contacting one of freelance book publicists that operate in Canada.
The Association of Canadian Publishers (ACP) is pleased to announce that Kirk Howard, founder and president of Dundurn Press, will be presented with the President’s Award at the association’s 2017 Annual General Meeting. ACP is also delighted to present Michael Harrison with honorary lifetime membership in the association.